Deadline to spend your Blue Points is Dec. 31, 2024
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Blue Points
Remember, the final day to redeem any Blue PointsSM you’ve earned through Well onTarget® is Dec. 31, 2024. You will no longer have access to Well onTarget and the Blue Points rewards starting Jan. 1, 2025.
You can redeem a maximum of 17,325 points each calendar year. If you don’t have enough points for an item, you can apply the points you have and use a credit card to pay the remaining balance.
Fitness Program
The Fitness Program will continue to be available and accessed through Blue Access for MembersSM and the Well onTarget Fitness Program app. The Fitness Program gives participants unlimited access to a variety of gyms, as well as digital classes you can do from home. There is a variety of on-demand videos, live streams, workout and wellness videos and nutritional tutorials.
Buena Vida
If you haven’t already, register for the new Buena Vida wellness program and start earning redeemable Buena Vida Bucks when you complete healthy activities. Get rewarded with Buena Vida Bucks—up to $99 in value! Spend your Buena Vida Bucks as you earn them on one or two smaller rewards, or save them to spend on a bigger reward.
If you have any questions, visit the HealthSelect website or call a Blue Cross and Blue Shield of Texas Personal Health Assistant toll-free at (800) 252-8039 (TTY: 711), Monday – Friday, 7 a.m. – 7 p.m. and Saturday, 7 a.m. – 3 p.m., or via live chat Monday – Friday, 8 a.m. – 5 p.m. CT.
Secure messaging is available 24 hours a day, and you will receive an email response in one to two days. Secure chat and secure messaging are available once you are logged in to Blue Access for Members.